MEGA AIRLESS PACK SOLUTIONS HELP REGIONAL BRANDS THRIVE IN GREECE
Mega Airless’ innovative dispensing solutions has helped Beautylab, the renowned Greek cosmetic and packaging consultancy, to increase its distribution volume by more than 600% during the country’s 2008 to 2013 economic crisis, according to Yiannis Papoutsas, co-founder and managing director of Beautylab (responsible for packaging services).
According to Papoutsas, Beautylab’s customers – which includes respected brands such as Apivita, Frezyderm and Korres – had already adopted Mega Airless solutions by the time the local economy was stricken in 2008. The drop in sales in the Greek cosmetics market during the worst of the depression ran as high as 15%, according to Papoutsas.
Yet his customers thrived, as they contemporized and differentiated their products with true airless packaging provided by Mega Airless.
“The cost is comparable to ‘tradition’ solutions, such as jars or bottles with dispensers,” Papoutsas said. “At the same time, functionality, design and safety were greatly enhanced with the Mega Airless dispensers. This includes dermo-cosmetics, creams, serums, sunscreens, body lotions and natural and bio-cosmetic products,” he said.
Beautylab took other proactive steps to mitigate the impact of the economic downturn, of course. The company concentrated its attention on selected customers and reduced its exposure to risky accounts. In addition, the company broadened its range of packaging services to its customer base, Papoutsas explained.
“All the time, Mega was our ally and driving force,” he said. “With their help, we have increased our distribution volumes more than 600% during the 2008 to 2013 period.”
According to Alberto Dal Cengio, Mega’s Key account manager, the partnering of the two firms proved mutually rewarding during this harsh period in Greece’s economy, comparable in its impact to the Great Depression of the United States in the 1930s.
Today, the International Monetary Fund (IMF) projects economic growth for 2014, yet the Greek economy is still far from fully recovered. “Our work together has helped build regional brands and get them through the worst of times here,” Dal Cengio said.
Added Papoutsas, “Our partnership is based upon common principals, good will and mutual understanding. The service we get from Mega is excellent and peer-to-peer relations are professional and friendly. Organization, quality, support and delivery are top-rate and predictable. Mutual trust has resulted in mutual success.”
That support is expected to grow still stronger, with the imminent opening of Mega’s new production site in Villingen-Schwenningen, Germany. The creation of this 15,000 m² facility in southwest Germany is a direct result of increasing worldwide demand for the company’s innovative airless dispensing solutions. The new site will handle production for the company’s cosmetic and pharmaceutical customers, including molding, assembly, logistics, and decoration (such as silk-screening, labeling and hot-stamping).
Mega Airless offers an innovative and proven family of German-engineered, 100% tested, all-plastic, recyclable airless dispensers. The company has more than 25 years of experience with airless technology and holds 30 patents. Many of the world’s most demanding, respected and successful brands rely on Mega Airless dispensing solutions.
ABOUT MEGA AIRLESS DISPENSING SOLUTIONS
The company’s all-plastic airless dispensers are designed to protect today’s advanced formulations and natural products for facial and skin care and are engineered for full recyclability in conformation with EcoCert, NaTru, Oko-Test and other international labels – increasingly important in many countries throughout the world.
All Mega Airless dispensers are equipped with the company’s exclusive airless pump that offers unsurpassed neutrality, precise and consistent dosage, optimal product recovery and convenient 360-degree operation. They are designed to handle a wide range of viscosities, including the most demanding new formulations used in today’s creams, gels, lotions and pastes.
The 100% plastic airless dispensers are made in one location (mold manufacturing, injection molding, assembly, decoration), which eliminates complex supply chains and reduces the CO2 impact. In addition, continuous Mega Airless investment in state-of-the-art equipment delivers economic and environmental efficiencies.